— About

I design products by connecting user needs, business goals, and how the product fits in the bigger ecosystem. Currently having the most fun exploring the next evolution of the designer: builder with taste.

Experience

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    • Led design across 4 problem-space teams alongside 4 PMs - keeping one consistent design language from the admin web portal through to the passenger app.
    • Redesigned the enterprise spend-control engine, restructuring policy setup into self-serve - cutting time to first policy by 19% and time to first transaction by 5%.
    • Drove Group Rides on Corporate Profile across Mobility, GFin and GFB - aligning three tech families on booking-to-expense flows for a launch projected at $2M monthly GMV.
    • Co-established Grab's vibecoding-in-production protocol for Web - later presenting it to 300 attendees at AI DEVx Vietnam 2026 alongside Google Cloud and AWS.
    • Managed designs for 3 product portfolios: Point-of-sale (POS) Distribution, Listing Subscription, and Real Estate Listing Portal.
    • Revamped the POS checkout experience, uplifting conversion 24 points - from 46.3% to 70% monthly.
    • Improved the listing-subscription flow, converting nearly 25% of new users into a subscription package.
    • Surfaced accurate pricing to real-estate buyers with Price Insights, improving listing-page engagement 50% over non-adopters.
    • Led the rollout of a heat-map tool (Clarity) to gather behavioural data - cutting user-research effort by ~50% of a working day.
    • Enhanced the apartment-hunting experience end-to-end, generating a ~37% increase in successful-showing CTR.
    • Managed and mentored a team of 3 junior designers, focusing on facilitation and design-presentation skills.
    • Ran 30+ in-depth qualitative interviews to validate and refine potential solutions.
    • Built a design system and brand guidelines supporting four product lines - Renters, Landlords, and Agents.
    • Launched an open platform for student capstone projects, hitting a 15.2% conversion rate within the first week.
    • Partnered with 2 high schools and 2 universities to adopt ProjectCocoon as a school-project management tool.
    • Organised 2 science competitions for student engineers, accumulating 300+ project submissions.